Marketing Leader | Brand & Creative Strategist | Executive Producer
I'm a Marketing, Technology and Creative Leader with over 20 years experience helping software brands connect with their market.
I have worked in almost every area of a software company including building products, selling them, implementation/deployment, to designing customer experiences and scaling GTM.
I spent the last nine years of my career at Atlassian where I went from being a Technical Marketing Evangelist to running the Creative Teams behind website development, copywriting, design and video. Most recently there I acted as the Head of Creative Strategy helping dig deeper and drive the essence behind the messages we took to market.
While at Atlassian I was a key member of the Go-To-Market Leadership Team during a time of explosive growth and had exposure to, and influence on, almost every marketing tactic that was used. As a result I consider myself a T-Shaped marketer with a breadth of knowledge across many marketing disciplines with more depth in the following areas:
Brand Positioning and Storytelling Video Production Copywriting Design and UX Principles Customer Experience Funnel Marketing Analytics A/B Testing Event Experiences
Leadership Creativity Public Speaking Writing
Product Management Software Architecture Project Management Video Production
University of Minnesota, Institute of Technology – BS in Computer Science
Bethany College – AA with focus on Mathematics
Improv Acting, Sketch Comedy Writing, Yoga, Travel, Running, Hiking in remote places like Mt. Kilimanjaro and a rescue Schnoodle named Rufus.